Certifications Overview

Overview of Certification Offerings

Inpowered Coaching Institute

Partnered with Urban Ascend to personally support you to discover and use the strategies to land and deliver Coaching and Leadership Development directly for Organizations. The product and additional training certificate option will support you with what you need from how to have conversations that convert to how to deliver to meet all their needs. You will have everything you need to build, grow, and scale your practice including a proven executive and leadership coaching engagement approach to meet all the incremental needs of organizations, a document vault with 100+ re- brandable templates and tools, recorded video training and ongoing mentoring and support.

Inpowered® Corporate Coach product + Training Certificate

This comprehensive option includes the Inpowered Corporate Coach product described above to support you to deliver high-value executive, leader, and individual coaching engagements, coupled with your Training Certificate. This additional training ties the engagement method directly to the ICF Competencies and Code of Ethics. Upon successful completion of this training, participants will receive a Certificate in Coaching for Organizations from the Inpowered Coaching Institute® | Corporate Coaching Academy and 16 CCEUs (RDs).

This training includes Ann Farrell’s hands-on mentoring and monthly virtual training events as well as a “Lifetime Single User License to Use” the product with your direct, non-coach clients to elevate the coaching and growth. 

Here are the dates for the Executive Coaching Certificate training, with Inpowed Coaching Institute

2/15/24: First Cohort
Daily assignments and live event Fridays from 12:30 – 1:30 Eastern Time

4/12 – 5/24: Second Cohort
Daily assignments and live event Fridays from 12:30 – 1:30 Eastern Time

7/12 – 8/23: Third Cohort
Daily assignments and live event Fridays from 12:30 – 1:30 Eastern Time

*We are recommending that orientation cohorts stay intact and take certification courses together for collegiality purposes.
If the dates don’t work for your schedule then you have two other options. Please know that the second orientation will happen after the FIRST certification date.

“This is a very high value experience! Between the comprehensive documents, the clear recorded lessons, and the live sessions, I have now have a great understanding of how to deliver high value coaching for organizations and how to grow and succeed in my coaching business. This is an excellent program for learning and understanding what it takes to deliver professional coaching engagements, to provide coaching for organizations, and how to handle the related business requirements. The added bonus was getting to watch and listen to Ann in action in the recorded and live sessions—she modeled clarity, firm boundaries delivered in a gentle manner, and grace in her interactions, all of which provide a great role model for this work. Highly recommend! Bonus: A chance to meet other amazing coaches, and a high-value way to earn CEUs.”


“I give this program a 10 out of 10! It gave me the “how to” to deliver high value coaching for organizations and my confidence to do this has grown immensely. I now feel so equipped to do this work.”

“This is THE great next step after your Coach Training as you learn the requirements (framework, tools, communication etc.) for successful coaching in organizations. And Ann is an amazing leader! She brings so much experience, knowledge and fun to the table. Her support is also very customized which makes the certificate program an even richer learning experience.”

“After my formal coaching certification, Ann’s ‘Inpowered Corporate Coach Framework and Document Vault’ was the single best investment I’ve made in my coaching career. It shaved YEARS off my learning curve and allowed me to walk in DAY ONE with a proven framework and methodology for “how I deliver coaching”. There is no other program that offers as much quality, depth, and value as Ann’s “Inpowered Corporate Coach” product and training program! The Quantum 360® Feedback approach included is one of the most thoughtful and insightful designs I have encountered for uncovering strengths and development areas and for delivering feedback in a positive and inspiring manner.”

Value: $2,200

Standout Strengths Debrief Coach Certification

The Standout Assessment is designed to help leaders pinpoint their own strengths to leverage them with their team members. Help team members identify their own strengths to use them in their work. As an Urban Ascend coach you will get certified by the Marcus Buckingham Company in how to debrief this groundbreaking tool with your future clients thus adding value to your overall practice.

Training Dates  TBD

“In the fast-paced world of business, leaders need tools that can cut through the noise and provide clarity. The STANDOUT tool from The Marcus Buckingham Company has been a game-changer for many of my clients. By focusing on their unique strengths, they have redefined their leadership styles, reinvigorated their teams, and accelerated their career trajectories. STANDOUT debrief coaching sessions have consistently yielded transformative insights and actionable strategies, and I can't recommend them highly enough.”
Sheilesha W.

Executive Coach and Leadership Strategist

“I’ve been in the coaching industry for over a decade, and I’ve used various tools to help my clients gain self-awareness and optimize their potential. The Marcus Buckingham Company’s strengths assessment STANDOUT is a transformative tool. When my clients receive their results from the assessment, they’re not just getting a list of strengths; they’re getting a roadmap to authenticity and peak performance. I’ve witnessed firsthand the aha moments, the renewed confidence, and the purpose-driven changes in my clients’ lives. This tool doesn’t just tell you what you’re good at; it illuminates how you can bring out the best in yourself and others every single day.”

Beverly P.

Senior Leadership Coach

“As someone who works with teams and organizations to enhance productivity and workplace engagement, the strengths assessment tool from The Marcus Buckingham Company is a revelation. Using StandOut has not only revealed individual strengths but has also fostered greater team cohesion and collaboration. By understanding and leveraging each member's unique strengths, teams have been able to overcome challenges more efficiently, innovate with greater agility, and drive tangible results. The feedback from our clients has been overwhelmingly positive, with many highlighting the clarity and empowerment they've gained from the process.”
Jaylin E.

Organizational Development Specialist

Value: $3,000

One Life Tools Certification

OneLifeTools offers tools, games and training that harness the power of storytelling to help people learn more about themselves to move to “what’s next” (possibilities) with a sense of clarity, optimism, and resilience. 

Training Dates  TBD

“I played the Who You Are Matters game two years ago… an enlightening experience. I jumped at Conversations Matter, a great tech virtual translation. Conversations Matter led to deeper conversations and I walked away with a true appreciation of colleagues and deep personal insights. With teleworking and self-isolation, Conversations Matter creates safe, meaningful sharing and feedback. It delivers encouragement and engagement in difficult times.”

Nancy Fink

Director, Professional Outplacement Assistance Center

“In my Conversations Matter online breakout group, I loved getting to the heart of who we are and the essence of what we want so quickly, without having time to overthink it. A really supportive community was built.”
Danielle K.

Simon Fraser University

Value: $300

DEIBJ Leadership course

The DEIBJ (Diversity, Equity, Inclusion, Belonging, and Justice) course is designed to empower aspiring coaches with a deep understanding of DEIBJ principles and their application in the coaching profession. Through a series of live sessions and interactive exercises, participants will gain even greater awareness of DEIBJ issues.

  • Build Awareness: Gain awareness of DEIBJ gaps and opportunities within the coaching profession.
  • Culturally-Responsive Coaching: Learn about culturally-responsive coaching assessments and practices that honor diverse backgrounds and identities.
  • Identity-Based Coaching: Develop the skills to conduct authentic, identity-based coaching, fostering a deeper connection with clients.
  • Advance DEIBJ: Contribute to the advancement of Diversity, Equity, Inclusion, Belonging, and Justice in the coaching practice. 
Training Dates  TBD
“The DEIBJ course has been a transformative experience for me. Before this, I thought I had a good grasp on diversity and inclusion, but this course has opened my eyes to the depth and breadth of what it truly means to be a culturally-responsive coach. The live sessions were engaging, the interactive exercises challenged my existing beliefs, and the tools provided for identity-based coaching have become indispensable in my practice. Now, I feel equipped to not only address DEIBJ gaps but to actively contribute to advancing these principles in the coaching world. I highly recommend this course to every coach out there!”
Alexa M.

Certified Life Coach

“I’ve been coaching for over a decade, but the DEIBJ course made me realize that there’s always room to grow and improve. The sections on culturally-responsive coaching and identity-based coaching have especially had a profound impact on the way I approach my clients. This isn’t just a course; it’s a journey to a deeper, more meaningful practice. I truly believe that the principles I’ve learned here will make a tangible difference in the lives of my clients and the larger coaching community. Thank you for this invaluable experience.”
Rajesh K.

Executive Coach

Value: $1,200

Tilt 365

Personality strengths assessments designed to build an agile culture.

Training Dates  TBD

  • Free assessments and e-learning modules for self-discovery and practice
  • Free assessment and e-learning starter kit valued at $1300
  • ICF pre-approved for 40 CCE credits
  • SHRM pre-approved for 57 PDCs
  • Course info
  • Access to all three assessment certifications for 12 months with curated content
  • 8-10 hours of interactive self-study per certification
  • 7 hours of facilitated live virtual calls per certification
  • Electronic workbook for exercises and reflections
  • Access to the Tilt dashboard

Value: $1,300

“The Million Dollar Coach” Branding Package

Get ready to elevate your boring personal brand and attract more coaching clients with this one-of-a-kind personal branding package, offered exclusively to Urban Ascend coaches. This branding package is sponsored by Cortney Sargent, Sr., CEO of Sargent Branding Firm. Cortney is an African-American personal branding & web expert with nearly 100 websites under his belt and over 14 years of experience in branding and marketing. He’s designed for some of the world’s top coaches and Fortune 100 corporations like Pepsi and Frito-Lay.

Branding Consultation – valued at $250
As an Urban Ascend coach, you’ll receive a high-value, action-oriented consulting session with branding & web expert Cortney Sargent to discuss your business, website, and brand. He’ll answer your top 3 burning questions and give you advice on how to level up your personal brand as a coach.

Custom signature logo design – valued at $500
Your logo is the perfect way to stand out from the crowd of other coaches and create a lasting impression on potential clients. Your “signature” logo will be designed by a professional graphic designer and will be completely unique to you. You can use this logo on all of your marketing materials, website, social media, business cards, and graphics.

One-page Website – valued at $1,200
A professional online website is essential to your coaching success. It’s your chance to show potential clients your value, attract more business, and make a greater impact as a coach. As an Urban Ascend coach, you’ll receive a tailor-made, premium one-page website that’s informative, engaging, and optimized for converting visitors to clients.

Jumpstart Your Brand Online Course – valued at $97
Jumpstart Your Brand is the proven visual branding system for coaches, entrepreneurs, and creators where you’ll learn to look professional online, win with websites, and communicate with confidence on video as a coach. You’ll receive lifetime access to the course, free branding resources, and high-value downloads.

“I absolutely love my new brand & websites! The website design process was easy and fast. Cortney captured my vision and was fast, direct, and communicative. He did such a great job!”
Melanie O.

Marketing Consultant

“Cortney helped me exponentially establish, maintain, and excel my brand as a coach! I’ve been blessed to work with Cortney and his team for over a decade. I can always expect consistency, great customer service, and quality work. If you want to make your next move your best move as a coach, work with Cortney!”
Dwight T.

Certified Coach

“Cortney’s branding skills and business acumen turned my $12.17 startup funds into an e-commerce brand worth over $5 million in only 3 years. He’s saved me thousands of dollars on branding and helped me make hundreds of thousands more!”
Christian W.

Coach, Consultant & Ecomm Brand Owner

Value: $2,000

Inpowered Coaching Institute


Standout Strengths Debrief


Coaches of Color Membership


Tilt 365


Branding Package


DEIBJ Course




Total Value


CFE Price: $4,000

CFE Scholarship: $1,000


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